Banco W is a financial institution that promotes micro-entrepreneurship in Colombia. While reviewing its website, I identified several areas with potential for improvement. I set myself the challenge of auditing and redesigning the homepage in just 4 hours.

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During this time:

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• I researched the company and its value proposition.

• I analyzed its users and created persona profiles.

• I conducted a competitive analysis.

• I identified key areas for optimization.

 

The result was a homepage proposal that is clearer, more modern, and optimized through improved visual hierarchy, all focused on one concrete goal: increasing loan application conversions.